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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.; Kidder, Deborah L. - In: Business horizons 53 (2010) 5, pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M. - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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Managing information sharing in online communities and marketplaces
Boon, Edward; Pitt, Leyland F.; Salehi-Sangari, Esmail - In: Business horizons 58 (2015) 3, pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
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Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian; Chen, Houn-Gee - In: Business horizons 58 (2015) 3, pp. 335-345
Persistent link: https://www.econbiz.de/10011286499