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Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie; Robson, Karen - In: Business horizons 58 (2015) 5, pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
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Doing good and doing business at the bottom of the pyramid
Agnihotri, Arpita - In: Business horizons 56 (2013) 5, pp. 591-599
Persistent link: https://www.econbiz.de/10010125829
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Entrepreneurship as a solution to poverty in developed economies
Morris, Michael H.; Santos, Susana Correia; Neumeyer, Xaver - In: Business horizons 63 (2020) 3, pp. 377-390
Persistent link: https://www.econbiz.de/10012238291
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Business efforts, opportunities, and limits addressing the poor : a Brazilian case study
Kanashiro, Patricia; Starik, Mark - In: Business horizons 59 (2016) 5, pp. 471-479
Persistent link: https://www.econbiz.de/10011577632
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Operationalizing peace through commerce : toward an empirical approach
Trivedi, Smita - In: Business horizons 59 (2016) 5, pp. 525-532
Persistent link: https://www.econbiz.de/10011577691
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Microfinance ecosystem : how connectors, interactors, and institutionalizers co-create value
Armstrong, Kelly; Ahsan, Mujtaba; Sundaramurthy, Chamu - In: Business horizons 61 (2018) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011809006
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Developing a microfinance model to break the cycle of poverty
Garrity, Peter; Martin, Christopher - In: Business horizons 61 (2018) 6, pp. 937-947
Persistent link: https://www.econbiz.de/10011955658
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Fear and the poverty entrepreneur : the paradox of failure and success
Morris, Michael H.; Kuratko, Donald F.; Santos, Susana … - In: Business horizons 67 (2024) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10014456142
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Women growing businesses: clearing the hurdles
Brush, Candida G.; Gatewood, Elizabeth J. - In: Business horizons 51 (2008) 3, pp. 175-179
Persistent link: https://www.econbiz.de/10003732729