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Business horizons
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Roll up, roll up, read on! : how to sell like Stephen King
Brown, Stephen
- In:
Business horizons
67
(
2024
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10014456141
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The old manager and the sea : steering branding the Hemingway Way
Brown, Stephen
- In:
Business horizons
65
(
2022
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10013325811
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Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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Fail better! Samuel Beckett's secrets of business and branding success
Brown, Stephen
- In:
Business horizons
49
(
2006
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10006158116
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O customer, where art thou?
Brown, Stephen
- In:
Business horizons
47
(
2004
)
4
,
pp. 61-70
Persistent link: https://www.econbiz.de/10006164813
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6
Material Girl or Managerial Girl? Charting Madonna's brand ambition
Brown, Stephen
- In:
Business horizons
46
(
2003
)
4
,
pp. 2-10
Persistent link: https://www.econbiz.de/10006169054
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7
Marketing for Muggles: The Harry Potter way to higher profits
Brown, Stephen
- In:
Business horizons
45
(
2002
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10006175015
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