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The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
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Make pricing power a strategic priority for your business
Liozu, Stephan - In: Business horizons 62 (2019) 1, pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
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The six pricing myths that kill profits
Hinterhuber, Andreas - In: Business horizons 59 (2016) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas; Liozu, Stephan M. - In: Business horizons 57 (2014) 3, pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
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Razor-and-blades pricing revisited
Dhebar, Anirudh - In: Business horizons 59 (2016) 3, pp. 303-310
Persistent link: https://www.econbiz.de/10011488387
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Using advertising and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen - In: Business horizons 58 (2015) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
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The changed legality of resale price maintenance and pricing implications
Tikoo, Surinder; Mather, Bruce - In: Business horizons 54 (2011) 5, pp. 415-423
Persistent link: https://www.econbiz.de/10009297122
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The role of accounting information in revenue management
Huefner, Ronald J.; Largay, James A. - In: Business horizons 51 (2008) 3, pp. 245-255
Persistent link: https://www.econbiz.de/10003732797
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Unraveling the mystique of export pricing
Cavusgil, S. Tamer - In: Business horizons 31 (1988) 3, pp. 54-63
Persistent link: https://www.econbiz.de/10001062634
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504