//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Weg zum Kundenversteher :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
19
Social web
19
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Customer satisfaction
10
Kundenzufriedenheit
10
Social media
10
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
7
Brand
7
Customer integration
7
Kundenintegration
7
Value creation
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Dienstleistungsqualität
6
Markenimage
6
Service quality
6
Customer experience
5
E-commerce
5
Electronic Commerce
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
USA
5
United States
5
Crowdsourcing
4
Customer service
4
Kundenservice
4
Viral marketing
4
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
70
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Conference paper
4
Konferenzbeitrag
4
Interview
1
Language
All
English
70
Author
All
Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Watson, Richard T.
3
Berman, Barry
2
Berry, Leonard L.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Plangger, Kirk
2
Sands, Sean
2
Sheehan, Norman T.
2
Abratt, Russell
1
Atilla, E. Asuman
1
Bal, Anjali S.
1
Bendixen, Michael
1
Benfari, Robert C.
1
Bettencourt, Lance A.
1
Bitner, Mary Jo
1
Blocker, Christopher P.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brohman, M. Kathryn
1
Brown, Stephen Walter
1
Brown, Terrence E.
1
Bruni-Bossio, Vince
1
Bruni-Bossio, Vincent
1
Cabiddu, Francesca
1
Cao, Jia Jocelyn
1
Chen, Houn-Gee
1
Chi, Youngsuk
1
Ciechanowski, Leon
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Couto, João Pedro Almeida
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
660
Journal of retailing and consumer services
586
Industrial marketing management : the international journal for industrial and high-tech firms
409
International journal of hospitality management
295
SpringerLink / Bücher
272
The journal of services marketing
226
The journal of business & industrial marketing
197
The service industries journal
189
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
172
International journal of electronic customer relationship management : IJECRM
152
International journal of contemporary hospitality management
127
Journal of marketing
126
Journal of hospitality marketing & management
120
Journal of service research : JSR
120
Journal of travel and tourism marketing
119
Tourism management : research, policies, practice
115
Cogent business & management
111
The journal of product & brand management
111
Journal of service management
109
Marketing intelligence & planning
109
European Journal of Marketing
108
Journal of retailing
108
The journal of brand management : an international journal
108
Asia Pacific journal of marketing and logistics
107
Journal of Business & Industrial Marketing
105
Psychology & marketing
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Gabler Edition Wissenschaft
102
European journal of marketing : EJM
97
Services marketing quarterly
96
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
Service business
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
The international review of retail, distribution and consumer research
74
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Intelligence
and management
Benfari, Robert C.
;
Wilkinson, Harry E.
- In:
Business horizons
31
(
1988
)
3
,
pp. 22-28
Persistent link: https://www.econbiz.de/10003488946
Saved in:
2
We've got the power! : how customer power affects supply chain relationships
Flynn, Barbara Bechler
;
Zhao, Xiande
;
Huo, Baofeng
; …
- In:
Business horizons
51
(
2008
)
3
,
pp. 169-174
Persistent link: https://www.econbiz.de/10003732728
Saved in:
3
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
4
Competing with quality service in good times and bad
Berry, Leonard L.
- In:
Business horizons
52
(
2009
)
4
,
pp. 309-317
Persistent link: https://www.econbiz.de/10003865402
Saved in:
5
Process completeness: strategies for aligning service systems with customers' service needs
Piccoli, Gabriele
;
Brohman, M. Kathryn
;
Watson, Richard T.
- In:
Business horizons
52
(
2009
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003865701
Saved in:
6
Selling and sales management
Fine, Leslie M.
- In:
Business horizons
50
(
2007
)
3
,
pp. 185-191
Persistent link: https://www.econbiz.de/10003462995
Saved in:
7
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
8
The science of customers: an interview with Youngsuk Chi, Vice Chairperson and Global Managing director of Academic and Customer Relations, Elsevier
Chi, Youngsuk
;
Dalton, Catherine M.
- In:
Business horizons
50
(
2007
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003468244
Saved in:
9
Fine tuning market oriented practices
Gray, Brendan J.
- In:
Business horizons
53
(
2010
)
4
,
pp. 371-383
Persistent link: https://www.econbiz.de/10003989581
Saved in:
10
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->