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War in the marketplace
Cohen, William A. - In: Business horizons 29 (1986) 2, pp. 10-20
Persistent link: https://www.econbiz.de/10003515109
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Technological forecasting in planning : a method of using relevance trees
Swager, William L. - In: Business horizons 16 (1973) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10002890810
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Selling and sales management
Fine, Leslie M. - In: Business horizons 50 (2007) 3, pp. 185-191
Persistent link: https://www.econbiz.de/10003462995
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Why is my sales force automation system failing?
Barker, Robert M.; Gohmann, Stephen F.; Guan, Jian; … - In: Business horizons 52 (2009) 3, pp. 233-241
Persistent link: https://www.econbiz.de/10003856329
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Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
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The consequentiality index : the key to marketing success
Naimark, George M. - In: Business horizons 29 (1986) 1, pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
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Pricing as creative marketing
Nagle, Thomas - In: Business horizons 26 (1983) 4, pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Ten distribution myths
Pearson, Michael M. - In: Business horizons 24 (1981) 3, pp. 17-23
Persistent link: https://www.econbiz.de/10003649065
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Distribution management : failures and solutions
Jeffries jr., Robert S. - In: Business horizons 17 (1974) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10003061532