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Business horizons
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of Consumer Research
17
Kellogg on marketing
14
Journal of marketing research : JMR
7
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on advertising & media : the Kellogg School of Management
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Consumer psychology review
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AMS review : official publication of the Academy of Marketing Science
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Applications of management science : a research annual
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Beiträge zur experimentellen Wirtschaftforschung ; 3
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Biometrics and neuroscience research in business and management : advances and applications
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Brand management ; Vol. 1
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Business Horizons
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Consumer and industrial buying behavior
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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Cutting edge international research
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European Journal of Operational Research
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Faculty & research / Insead : working paper series
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Foundations and trends in marketing : FTMKT
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Handbook of research on customer engagement
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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JMM : the international journal on media management
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Journal of Advertising Research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The right kind of business advocacy
Fox, Karen F. A.
;
Calder, Bobby J.
- In:
Business horizons
28
(
1985
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10003508322
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