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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Service, emotional labor, and mindfulness
Wang, Emma; Berthon, Pierre R.; Leyland, Pitt; … - In: Business horizons 59 (2016) 6, pp. 655-661
Persistent link: https://www.econbiz.de/10011609830
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Confronting indifference toward truth : dealing with workplace bullshit
McCarthy, Ian P.; Hannah, David; Pitt, Leyland F.; … - In: Business horizons 63 (2020) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10012238277
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
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"Yes, and ..." : what improv theater can teach service firms
Robson, Karen; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 4, pp. 357-362
Persistent link: https://www.econbiz.de/10011300903