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Business horizons
Journal of business research : JBR
705
Vietnam's socio-economic development : a social science review
431
Journal of retailing and consumer services
387
Journal of Asian finance, economics and business : JAFEB
308
Technological forecasting & social change : an international journal
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SpringerLink / Bücher
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of hospitality management
215
Tourism management : research, policies, practice
192
Information systems research : ISR
180
International journal of internet marketing and advertising : IJIMA
178
Industrial marketing management : the international journal for industrial and high-tech firms
176
Vietnam social sciences : review of Vietnam Academy of Social Sciences
166
Psychology & marketing
162
MPRA Paper
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World Bank E-Library Archive
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Journal of management information systems : JMIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
131
Policy research working paper : WPS
128
Springer eBook Collection
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Working paper / World Institute for Development Economics Research
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International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
112
International journal of business information systems : IJBIS
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Journal of marketing management : MM
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Electronic commerce research
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of internet commerce
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NBER working paper series
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
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The journal of services marketing
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International journal of advertising : the review of marketing communications
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1
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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3
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
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5
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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6
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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7
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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8
Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N.
;
Wood, Natalie T.
;
Tryce, Stephanie A.
- In:
Business horizons
57
(
2014
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10010359561
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9
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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10
Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.
;
Oliver, Elizabeth Goad
;
Perryman, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
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