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Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E. - In: Business horizons 65 (2022) 6, pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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Re-branding brand genericide
Cova, Bernard - In: Business horizons 57 (2014) 3, pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Five trademark law strategies for managing brands
Lemper, Timothy A. - In: Business horizons 55 (2012) 2, pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
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Reduce product counterfeiting : an integrated approach
Wilcock, Anne E.; Boys, Kathryn A. - In: Business horizons 57 (2014) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10010358712
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That's not fair! : clarifying copyright and trademark fair use for business managers
Brown, Eve J.; Nagy, Paul F. - In: Business horizons 58 (2015) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10010476155
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A new way to combat product counterfeiting
Harvey, Michael G. - In: Business horizons 31 (1988) 4, pp. 19-28
Persistent link: https://www.econbiz.de/10001062631
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Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
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Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.; Grammich, Clifford A. - In: Business horizons 63 (2020) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10012238290