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How to Implement a Customer Satisfaction Program - Take a modern-day lesson from "the Wonder Corporation."
Naumann, Earl
;
Jackson Jr, Donald W.
;
Rosenbaum, Mark S.
- In:
Business horizons
44
(
2001
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10006182996
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FOCUS ON KNOWLEDGE - One More Time: How Do You Satisfy Customers? - Exploring the process of value creation will give firms a better grasp of the ups and downs of customer satisfac...
Naumann, Earl
;
Jackson Jr, Donald W.
- In:
Business horizons
42
(
1999
)
3
,
pp. 71-76
Persistent link: https://www.econbiz.de/10006192959
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