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~isPartOf:"Business quarterly"
~language:"dan"
~language:"fra"
~language:"tur"
~language:"ukr"
~language:"und"
~person:"Amable, Bruno"
~person:"Cooper, Robert G."
~person:"Mensch, Gerhard"
~subject:"Absatzplanung"
~subject:"Innovation"
~subject:"Switzerland"
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Absatzplanung
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Business quarterly
Discussion paper series / International Institute of Management, Wissenschaftszentrum Berlin
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Industrial marketing management : the international journal for industrial and high-tech firms
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The myth of the better mousetrap : what makes a new product a success?
Cooper, Robert G.
- In:
Business quarterly
46
(
1981
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10002025867
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