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Business quarterly
Research technology management
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European Journal of Marketing
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Organization : the critical journal of organization, theory and society
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The myth of the better mousetrap : what makes a new product a success?
Cooper, Robert G.
- In:
Business quarterly
46
(
1981
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10002025867
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DOING IT RIGHT - Winning with new products
Cooper, Robert G.
- In:
Business quarterly
64
(
2000
)
6
,
pp. 54-60
Persistent link: https://www.econbiz.de/10006697956
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