This book addresses innovation management and product development in the cruise tourism industry. It explains how … experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry … have since become the very essence of strategic cruise business development. …

following themes: New trends and innovations, human resource management, information technology and standardization. The …

A. Cruise Destination Management and Sustainability -- B. Cruise Sector Image and Marketing Challenges -- C. Cruise … issues and contribute to their management in the mid-term …