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~isPartOf:"CEPR Discussion Papers"
~isPartOf:"Open Access publications from Université Paris-Dauphine"
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~subject:"Internet"
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Measuring Internet
performance
within the organization.
Kalika, Michel
;
Rival, Yann
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Université Paris-Dauphine
Persistent link: https://www.econbiz.de/10008532681
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Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct.
de Pechpeyrou, Pauline
;
Desmet, Pierre
;
Goudey, Alain
-
Université Paris-Dauphine
performance
, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10008876086
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