A Discrete Choice Experiment (DCE) in the health-care sector is used to test the loss aversion theory that is derived … with non-tangible attributes. A health-care event is used for empirical illustration: The loss aversion theory is tested …

experience on preferences for attributes of health-care events. We are using two very different samples and a methodology that … facilitates the estimation of marginal utilities of various attributes of a composite non-traded health-care service. Discrete … is that preferences for health-care attributes are significantly changed as a result of experience with the health event …

as experience is accumulated. This paper tests the effect of experience with a health-care service on preferences for … basic findings are that preferences change significantly as a result of experience with the health event; that the effect of …