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When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10008468565
We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers’ conversion rates. …
Persistent link: https://www.econbiz.de/10008528545
such as insurance, banking and telecommunication services. Misleading the buyers by biasing the advice upwards increases …
Persistent link: https://www.econbiz.de/10011083992
We investigate the marketing practice of framing a price as a discount from an earlier price. We discuss two reasons …
Persistent link: https://www.econbiz.de/10011083448
A particular tariff option is said to be foggy when another option or a combination of other tariff options offered by the same firm is always less expensive regardless of the usage profile of any customer. Alternatively, tariff fogginess may refer to the whole set of tariff options and it is...
Persistent link: https://www.econbiz.de/10005123743
This Paper analyses the incentives that operators have to invest in facilities with different levels of quality. A network of better quality is more expensive but may give an important edge to an operator when competing against a rival. We extend the framework of Armstrong-Laffont-Rey-Tirole by...
Persistent link: https://www.econbiz.de/10005504675
The purpose of this article is to investigate the prospects for entry into an existing network in the telecommunication …
Persistent link: https://www.econbiz.de/10005792516
We analyze demand for prepaid cellular voice and short message service (SMS) in South Africa by means of a demand-and-supply structural model based on a multinomial specification fitted to a cross-sectional data set on Vodacom customers collected in 2005. We find that consumers are very...
Persistent link: https://www.econbiz.de/10005114282
When data on actual choices are not available, researchers studying preferences sometimes pose choice scenarios and ask respondents to state the actions they would choose if they were to face these scenarios. The data on stated choices are then used to estimate random utility models, as if they...
Persistent link: https://www.econbiz.de/10005662055
When agents have present bias, they discount more between now and the next period than between period t ( 1) and t + 1. How fast the future discount rate (evaluated today) decays is an empirical question. We show that the discount function can be non-parametrically identified with contracts that...
Persistent link: https://www.econbiz.de/10009251301