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Platform Siphoning: Ad-Avoidance and Media Content

Anderson, Simon P; Gans, Joshua - C.E.P.R. Discussion Papers - 2010

Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without paying the ‘price.’ We examine the content...

Persistent link: https://www.econbiz.de/10008468534

Pricing and Information Disclosure in Markets with Loss-Averse Consumers

Karle, Heiko; Peitz, Martin - C.E.P.R. Discussion Papers - 2010

We develop a theory of imperfect competition with loss-averse consumers. All consumers are fully informed about match …

Persistent link: https://www.econbiz.de/10008468627

The Media and Advertising: A Tale of Two-Sided Markets

Anderson, Simon P; Gabszewicz, Jean Jaskold - C.E.P.R. Discussion Papers - 2005

programming. Competition for viewers of the demographics most desired by advertisers implies that programming choices will be … too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead … to strong competition for viewers and hence minimum differentiation (la pensee unique). Markets (such as newspapers) with …

Persistent link: https://www.econbiz.de/10005124151

The Role of Advertising in Commercial Banking

Örs, Evren - C.E.P.R. Discussion Papers - 2006

advertising is an important aspect of bank competition. …

Persistent link: https://www.econbiz.de/10005136668

Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?

de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - C.E.P.R. Discussion Papers - 2010

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …

Persistent link: https://www.econbiz.de/10008680762

Advertising and the Distribution of Content

Weeds, Helen - C.E.P.R. Discussion Papers - 2012

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller of content - such as televisation rights to popular sports - may contract with one or both of two competing distributors, charging lump-sum fees. When distributors are...

Persistent link: https://www.econbiz.de/10011083559

The advertising mix for a search good

Anderson, Simon P; Renault, Régis - C.E.P.R. Discussion Papers - 2012

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...

Persistent link: https://www.econbiz.de/10011083652

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Anderson, Simon P; Ciliberto, Federico; Liaukonyte, Jura; … - C.E.P.R. Discussion Papers - 2012

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

Persistent link: https://www.econbiz.de/10011084001

The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market

Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - C.E.P.R. Discussion Papers - 2014

Restricting advertising is one way governments seek to reduce consumption of potentially harmful goods. There have been increasing calls to apply a similar policy to the junk food market. The effect will depend on how brand advertising influences consumer demand, and on the strategic pricing...

Persistent link: https://www.econbiz.de/10011084037

Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field

Galasso, Vincenzo; Nannicini, Tommaso - C.E.P.R. Discussion Papers - 2013

This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbent’s campaign but...

Persistent link: https://www.econbiz.de/10011084076

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