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Targeting in Advertising Markets: Implications for Offline vs. Online Media

Bergemann, Dirk; Bonatti, Alessandro - C.E.P.R. Discussion Papers - 2010

competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the … targeting ability leads to an increase in the total number of purchases (matches), and hence in the social value of advertising …. Yet, an improved targeting ability also increases the concentration of firms advertising in each market. Surprisingly, we …

Persistent link: https://www.econbiz.de/10008607505

Bargaining with Informational Externalities in a Market Equilibrium

Drugov, Mikhail - C.E.P.R. Discussion Papers - 2014

This paper studies a dynamic bargaining model with informational externalities between bargaining pairs. Two principals bargain with their respective agents about the price they will pay for their work while its cost is agents' private information and correlated between them. The principals...

Persistent link: https://www.econbiz.de/10011083946

Seasonality and the Effect of Advertising on Price

Genesove, David; Simhon, Avi - C.E.P.R. Discussion Papers - 2008

demand and imperfect targeting. We present two simple models of duopoly where firms choose prices and advertising. In times …

Persistent link: https://www.econbiz.de/10005666809

The Manufacturer's Suggested Retail Price

Rosenkranz, Stephanie - C.E.P.R. Discussion Papers - 2003

Based on arguments of the ‘reference-dependent’ theory of consumer choice we assume that a retailer’s discount of a manufacturer’s suggested retail price changes consumers’ demand. We can show that the producer benefits from suggesting a retail price. If consumers are additionally...

Persistent link: https://www.econbiz.de/10005792080

Pricing and Trust

Huck, Steffen; Ruchala, Gabriele K.; Tyran, Jean-Robert - C.E.P.R. Discussion Papers - 2007

We experimentally examine the effects of flexible and fixed prices in markets for experience goods in which demand is driven by trust. With flexible prices, we observe low prices and high quality in competitive (oligopolistic) markets, and high prices coupled with low quality in non-competitive...

Persistent link: https://www.econbiz.de/10005792278

Pricing and Information Disclosure in Markets with Loss-Averse Consumers

Karle, Heiko; Peitz, Martin - C.E.P.R. Discussion Papers - 2010

We develop a theory of imperfect competition with loss-averse consumers. All consumers are fully informed about match value and price at the time they make their purchasing decision. However, a share of consumers are initially uncertain about their tastes and form a reference point consisting of...

Persistent link: https://www.econbiz.de/10008468627

Campaign Advertising and Voter Welfare

Prat, Andrea - C.E.P.R. Discussion Papers - 1999

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: a continuum of voters, two candidates, and one interest group. The group has non-verifiable insider...

Persistent link: https://www.econbiz.de/10005666899

Umbrella Branding and External Certification

Hakenes, Hendrik; Peitz, Martin - C.E.P.R. Discussion Papers - 2007

In a market environment with random detection of product quality, a firm can employ umbrella branding as a strategy to convince consumers of the high quality of its products. Alternatively, a firm can rely on external certification of the quality of one or both of its products. We characterize...

Persistent link: https://www.econbiz.de/10005661499

Chicken and Egg: Competing Matchmakers

Caillaud, Bernard; Jullien, Bruno - C.E.P.R. Discussion Papers - 2001

We examine a Bertrand competition game between two intermediaries offering matching services between two sides of a market. Indirect network externalities arise as the probability of finding one's match with a given intermediary increase with the number of agents of the other side who use the...

Persistent link: https://www.econbiz.de/10005136667

Shrouded Transaction Costs

Bourguignon, Hélène; Gomes, Renato; Tirole, Jean - C.E.P.R. Discussion Papers - 2014

The proliferation of new payment methods on the Internet rekindles the old and unsettled debate about merchants’ incentive and ability to differentiate price according to payment choice. This paper develops an imperfect-information framework for the analysis of platform and social regulation...

Persistent link: https://www.econbiz.de/10011084417

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