Rolfo, Secondo; Pavone, Sara; Corio, Gian Franco - Istituto di Ricerca sulla Crescita Economica … - 2013
Selling directly to consumers is based on a quality convention (Eymard-Duvernay, 1989) related to social relationships, shared values and beliefs (Bénézech et al., 2008). This channel sales, concerning the relationships proximity, reports an increasing relevance on the multifunctional...