Ma, Meilin; Siebert, Ralph - 2021
accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market … variety. PL introduction and PL-driven assortment changes of NBs impose a small effect on NB prices. In contrast, PLs strongly … cannibalize NB demand, and the assortment changes help steer consumers toward PLs, which imposes large negative effects on NB …
