Showing 1 - 10 of 192
marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it … are consistent with empirical evidence. First, if firms incur higher sunk costs for marketing, concentration and firm … become excessive, whereas being inefficiently low in the benchmark case without marketing. This has non-trivial consequences …
Persistent link: https://www.econbiz.de/10010315876
(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …
Persistent link: https://www.econbiz.de/10010261296
a larger share of the patent rent is spent on marketing, relative to R&D. …
Persistent link: https://www.econbiz.de/10010264464
We use anonymized and aggregated data from Facebook to show that areas with stronger social ties to two early COVID-19 "hotspots" (Westchester County, NY, in the U.S. and Lodi province in Italy) generally have more confirmed COVID-19 cases as of March 30, 2020. These relationships hold after...
Persistent link: https://www.econbiz.de/10012208006
COVID-19 abruptly impacted the labor market with the unemployment rate jumping to 14.7 percent less than two months after state governments began adopting social distancing measures. Unemployment of this magnitude has not been seen since the Great Depression. This paper provides the first study...
Persistent link: https://www.econbiz.de/10012227667
We study individual demand for COVID-19 antibody tests in an incentivized study on a representative sample of the US population. Almost 2,000 participants trade off obtaining an at-home test kit against money. At prices close to zero, 80 percent of individuals want the test. However, this broad...
Persistent link: https://www.econbiz.de/10012227680
Building on the epidemiological SIR model we present an economic model with heterogeneous individuals deriving utility from social contacts creating infection risks. Focusing on social distancing of individuals susceptible to an infection we theoretically analyze the gap between private and...
Persistent link: https://www.econbiz.de/10012227687
Social distancing restrictions and health- and economic-driven demand shifts from COVID-19 are expected to shutter many small businesses and entrepreneurial ventures, but there is very little early evidence on impacts. This paper provides the first analysis of impacts of the pandemic on the...
Persistent link: https://www.econbiz.de/10012314868
By changing many aspects of everyday life, the COVID-19 pandemic and the social distance policies implemented to face it have affected the behaviour of many people, all over the world. Has the pandemic also affected people approach toward the divine? Previous evidences suggest that the prayer...
Persistent link: https://www.econbiz.de/10012314883
Schools have been very central in the debate about COVID-19. On one hand, there have been many supporters of the argument to keep them open, for their importance for the youngsters, and for the effort many countries played in establishing protocols to keep them safe. On the other hand, a...
Persistent link: https://www.econbiz.de/10012425690