-quality menus to segment the market. We show that, contrary to the Coase conjecture for the homogeneous durable good monopoly …

that the monopoly platform does not introduce distortions over and above those arising from the market power of the …

This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of … conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …