marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it … are consistent with empirical evidence. First, if firms incur higher sunk costs for marketing, concentration and firm … become excessive, whereas being inefficiently low in the benchmark case without marketing. This has non-trivial consequences …

(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …

a larger share of the patent rent is spent on marketing, relative to R&D. …

estimate two competing models of customer base accumulation to match these moments. In the first model, firms use marketing and … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …

We propose a management career model where females face a gender-specific career hurdle. We show that female managers …