Showing 1 - 10 of 57
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
Persistent link: https://www.econbiz.de/10010280642
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of recent advances in the theory of Industrial...
Persistent link: https://www.econbiz.de/10010264591
market shares. We show that advertisement levels depend neither on the media price nor on the location of the media firm. An … asymmetric, market shares will be asymmetric as well, and the media firm with the larger market share charges the higher media …
Persistent link: https://www.econbiz.de/10010265997
This paper analyzes market segmentation in a two-sided market that consists of media consumers and advertisers. The … market segmentation with the new situation where consumers can purchase from abroad (allowing for passive sales). Clearly … harmed. We further show that the two-sidedness of the market may break down in the country that attracts foreign viewers. …
Persistent link: https://www.econbiz.de/10010291542
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by … competing TV channels. Under the current market structure advertising prices are typically set by TV channels while viewer … rival channels. We nonetheless find that a shift to a market structure where both advertising prices and viewer prices are …
Persistent link: https://www.econbiz.de/10010270473
In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because they can result in a greater dampening of competition. We also derive...
Persistent link: https://www.econbiz.de/10010274387
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive...
Persistent link: https://www.econbiz.de/10012492990
We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy and fundamentally changed how people interact. We first define social media platforms and isolate the features that distinguish them from traditional media and other digital...
Persistent link: https://www.econbiz.de/10014534383
In this study, we propose a novel approach to detect supply-side media bias, independent of external factors like ownership or editors' ideological leanings. Analyzing over 100,000 articles from The New York Times (NYT) and The Wall Street Journal (WSJ), complemented by data from 22 million...
Persistent link: https://www.econbiz.de/10014534408
Empirical evidence from the U.S. and the European Union suggests that regions which contribute to interregional redistribution face weaker borrowing constraints than regions which benefit from interregional redistribution. This paper presents an argument in favor of such differentiated budgetary...
Persistent link: https://www.econbiz.de/10010261294