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Optimal Targeting in Fundraising: A Machine-Learning Approach
Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021
causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a …
Persistent link: https://www.econbiz.de/10012582100
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Bargaining With Charitable Promises : True Preferences and Strategic Behavior
Lange, Andreas; Schwirplies, Claudia - 2021
We report experimental findings on the role of charitable promises in bargaining settings. We vary the enforceability of such promises within variants of ultimatum games where the proposer suggest a split between himself, the responder and a charitable donation. By reneging on initial pledges,...
Persistent link: https://www.econbiz.de/10013223664
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Optimal Targeting in Fundraising : A Machine-Learning Approach
Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021
causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a …
Persistent link: https://www.econbiz.de/10013230959
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Wealth Taxation and Charitable Giving
Ring, Marius Alexander Kalleberg; Thoresen, Thor Olav - 2022
We provide novel evidence on the linkages between capital taxation and charitable giving on three fronts. First, we use quasi-experimental variation in the annual Norwegian wealth tax to study the effect on how much households give. Inconsistent with the notion that households give more in order...
Persistent link: https://www.econbiz.de/10013291832
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Does Online Salience Predict Charitable Giving? Evidence from SMS Text Donations
Perroni, Carlo; Scharf, Kimberley; Talavera, Sasha; Vi, … - 2021
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’...
Persistent link: https://www.econbiz.de/10013312627
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Bargaining With Charitable Promises: True Preferences and Strategic Behavior
Lange, Andreas; Schwirplies, Claudia - 2021
We report experimental findings on the role of charitable promises in bargaining settings. We vary the enforceability of such promises within variants of ultimatum games where the proposer suggest a split between himself, the responder and a char-itable donation. By reneging on initial pledges,...
Persistent link: https://www.econbiz.de/10012599216
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The Pledging Puzzle : How Can Revocable Promises Increase Charitable Giving
Andreoni, James - 2019
What is the value of pledges if they are often reneged upon? In this paper we show - both theoretically and experimentally - that pledges can be used to screen donors and to better understand their motives for giving. In return, nonprofit managers can use the information they glean from pledges...
Persistent link: https://www.econbiz.de/10012858200
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More Giving or More Givers? The Effects of Tax Incentives on Charitable Donations in the UK
Almunia, Miguel - 2019
This paper estimates the effects of tax incentives on charitable contributions in the UK, using the universe of self-assessment income tax returns between 2005 and 2013. We exploit variation from a large reform in 2010 to estimate intensive and extensive-margin tax-price elasticities of giving....
Persistent link: https://www.econbiz.de/10012861453
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Does Online Fundraising Increase Charitable Giving? A Nationwide Field Experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014534337
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Donating time or money: Are they substitutes or complements?
Hartmann, Bastian; Werding, Martin - 2012
Decisions to donate time or money for charitable purposes are typically seen as make-or-buy decisions, implying that there should be a clear distinction between individuals engaging in one of these two forms of giving and that this distinction should be somehow linked to opportunity costs. But...
Persistent link: https://www.econbiz.de/10010283578