This paper examines how beliefs and preferences drive identity-conforming consumption or investments. We introduce a theory that explains how identity distorts individuals' beliefs about potential outcomes and imposes psychic costs on benefiting from identity-incongruent sources. We substantiate...

Does social recognition motivate prosocial individuals? We run large-scale experiments among members of Italy’s main blood donors association, testing social recognition both through social media and peer groups. We experimentally disentangle visibility concerns and peer comparisons, and we...

Work and trade relationships are often governed by relational contracts, in which incentives for cooperative action today stem from the prospective future benefits of the relationship. In this paper, we study how reductions in clarity about the financial consequences of actions, induced by...