Research about narratives’ role in economics is scarce, while real word experience and research in other sciences … suggest they matter a lot. This article proposes a view and methodology for quantifying the epidemiology of media narratives … relevant to business cycles in the US, Japan, and Europe. We do so by first constructing quantitative measures of narratives …

our model, political entrepreneurs discover identity and worldview "memes" (narratives, cues, frames) that shift beliefs …

, we examine the use of narratives as a persuasive tool in the context of financial advice where advisors may hold … mechanisms that govern narrative persuasion. First, we show that advisors construct self-interested narratives and make them …' beliefs about the future performance of a company. Third, we identify the types of narratives that investors find convincing …

We provide evidence on narratives about the macroeconomy—the stories people tell to explain macroeconomic phenomena …—in the context of a historic surge in inflation. We measure economic narratives in open-ended survey responses and represent … experts and document three main findings. First, households' narratives are strongly heterogeneous and coarser than experts …

. We further explore potential mechanisms, and the impact of different types of narratives, by analyzing self …-reported classifications of, and employing natural language processing techniques on, participants' narratives. …