Showing 1 - 10 of 17
Persistent link: https://www.econbiz.de/10001455393
Persistent link: https://www.econbiz.de/10001362446
We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection that will be introduced if the profits are sufficient to cover the entry...
Persistent link: https://www.econbiz.de/10013317373
Persistent link: https://www.econbiz.de/10013357635
Persistent link: https://www.econbiz.de/10013357860
Persistent link: https://www.econbiz.de/10013357830
Persistent link: https://www.econbiz.de/10013357864
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …
Persistent link: https://www.econbiz.de/10013117358
ad-averse consumers and advertising space to firms. As all consumers prefer high over low quality content, competition … advertising motive. We analyze the impact of both the strength of mutual externalities and advertisement regulation policies on … advertising ban in the high quality medium reduces its viewer market share and thereby the equilibrium reception of high quality …
Persistent link: https://www.econbiz.de/10013122127