overvalues a product attribute - quality or price - that stands out in a particular choice situation. In a highly competitive low-price … environment like on an online platform, consumers focus more on price rather than quality. Especially if the market power of local … (physical) retailers is low, price tends to be salient also in the local store, which is unfavorable for the high …

Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …;D efforts and therefore are both uncertain. I characterize the optimal separating marketing mix (price and advertising) when …), advertising appears to be necessary together with price to signal quality. Equilibrium profits depend on cost but not on quality …

themselves, and the best-cast theory's robustness to human behavior. Our findings indicate the possibility for substantial …

We study the effects of horizontal mergers when firms compete on quality and price. Two key factors are identified: (i …) the magnitude of variable quality costs, and (ii) the relative magnitudes of cross-quality and cross-price effects on … demand. The merging firms will increase (reduce) both quality and price if the degree of competition is sufficiently stronger …