We study the impact of product margins on pharmacies' incentive to promote generics instead of brand-names. First, we … construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic … producer and retail level. In the empirical analysis, we find a strong relationship between the margins of brand-names and …

-quality product and limits the wholesale price a brand manufacturer can charge. If, however, the branded product is not available … price is salient in the store, this aligns the retailer's incentives with the brand manufacturer's interest to make quality …We provide an explanation for a frequently observed vertical restraint in ecommerce, namely that brand manufacturers …

Understanding how price regulations affect the adoption of new patent-protected pharmaceutical technologies is a … crucial question in designing health systems. This paper addresses this question by examining how price expectations shape the … the impact of price interdependencies and potential firm strategies in launch and pricing decisions. The empirical …

adoption of generic competition. This paper aims to investigate how price regulations in the OECD affect the adoption of … estimate the impact of ex-ante price and market size expectations on the probability of generic launch using discrete … heterogeneity. Ex-ante profit expectations result in faster adoption; both expected price and market size increase the probability …

able to investigate to what extent the price responsiveness of prescription choices is affected when the identity of the … are price responsive, and that the price response is considerably higher when the doctor's affiliated hospital covers the …

natural policy experiment in Norway, to what extent the price responsiveness of prescription choices is affected when the … structural model for the three drugs, covering demand and price setting, is estimated in a joint maximum likelihood approach. We …

aims at minimizing expenses in which case, the equilibrium price of drugs is independent of the copayment rate. However …

theory model where the producer price is subject to bargaining between the brand-name producer and a distributor, we show …This paper studies the effects of price regulation and parallel imports in the on-patent pharmaceutical market. In a … that the effects of stricter price regulation crucially depend on whether the producer faces competition from parallel …

We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the … brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to …