//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"CESifo working papers"
~isPartOf:"Legends in marketing"
~isPartOf:"Schriftenreihe Marketing, Management"
~person:"Sheth, Jagdish N."
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
7
Economic history
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
USA
2
United States
2
Confidence
1
Data collection method
1
Einzelhandel
1
Erhebungstechnik
1
Fertigungsprogramm
1
Innovation
1
Inter-firm cooperation
1
Jagdish N. Sheth
1
Lieferantenmanagement
1
Master production schedule
1
New product development
1
Product management
1
Produktentwicklung
1
Produktmanagement
1
Retail trade
1
Scientific method
1
Social change
1
Sozialer Wandel
1
Supplier relationship management
1
Theorie
1
Theory
1
Unternehmenskooperation
1
Vertrauen
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Graue Literatur
Sammlung
Collection of articles written by one author
12
Collection of articles of several authors
10
Reprint
10
Sammelwerk
10
Festschrift
7
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
1
more ...
less ...
Language
All
English
12
Author
All
Sheth, Jagdish N.
Wiedmann, Klaus-Peter
30
Zaltman, Gerald
6
Seegebarth, Barbara
5
Castronova, Edward
4
Pankalla, Lars
4
Hennigs, Nadine
3
Langner, Sascha
3
Reeh, Marc-Oliver
3
Bachmann, Frank
2
Frey, Bruno S.
2
Kotler, Philip
2
Krishnan, Balaji C.
2
Kverndokk, Snorre
2
Mühlheußer, Gerd
2
Peuser, Martina
2
Rosendahl, Knut Einar
2
Siebels, Astrid
2
Alstadsæter, Annette
1
Andreasen, Alan R.
1
Andreassen, Gøril L.
1
Angelici, Marta
1
Bae, Chang-Hee Christine
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Bartholomew, Keith
1
Basak, Debasmita
1
Baumgärtner, Stefan
1
Behrens, Stefan
1
Bellettini, Giorgio
1
Benthem, Arthur A. van
1
Benz, Matthias
1
Berking, Ines
1
Bieberstein, Frauke von
1
Bittschi, Benjamin
1
Boecker, Clemens
1
Cerruti, Davide
1
Choné, Philippe
1
Coulter, Robin A.
1
Daido, Kohei
1
more ...
less ...
Published in...
All
CESifo working papers
Legends in marketing
Schriftenreihe Marketing, Management
Legends in strategic marketing
6
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
4
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
5
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
6
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
9
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
10
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->