Malaysia -- Chapter 7. An Innovative Marketing Model for Fresh Produce in China: Farmer-Supermarket Direct-Purchase -- Chapter … achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating … empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has …

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver …, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot … other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics …

1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing … Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product … Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10 …

Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design -- The Marketing …: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing …

high growth, but based on a simple stylized model of government behavior the expectation is that mainly high trust … countries provides support for this expectation. The difference in fiscal policies depending on government trust levels may help … explaining why better governed countries have been found to have less severe business cycles. It suggests that trust and …

attitudes (trust in domestic and international institutions, populism and immigration); and iii) social aspects … is a sensible increase in trust in domestic institutions. We also document that the pandemic had heterogeneous and …

differences. Results hold for elections of the national and EU parliament and for different areas within Poland. Surprisingly, we …-European positions. Analysing the mechanisms using survey data, we illustrate that emigrants (stayers) have less (more) trust in right …

higher trust in EU institutions and support for common EU policies. Different perceptions of the invasion cause a …-threat member states in a difference-in-differences design, I find a sizeable positive effect on EU identity. It is associated with …