Story, H. Y. - 2020 - 1st ed. 2020
sociologicus, by deconstructing some of the most popular misconceptions in the field of brand management – Corporate Identity …, Brand Valuation, and Positioning Theory. While we see the importance of profits and stakeholder relationships in management … all rely upon. H. Y. Story is an independent consultant. She started her career in brand management at Landor Associates …