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A manufacturer's incentives to undertake non-contractible investments depend on the profit margin on her sales to the retailer, and slotting allowances can facilitate such incentives by increasing unit wholesale prices. At first glance, it is tempting to conclude that slotting allowances should...
Persistent link: https://www.econbiz.de/10003751122
The agency model used by Apple and other platform providers such as Google allows upstream firms (content providers like book publishers and developers of apps) to choose the retail prices of their products (RPM) subject to a fixed revenue-sharing rule. We show that (i) this leads to higher...
Persistent link: https://www.econbiz.de/10009786199
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce …
Persistent link: https://www.econbiz.de/10009388315
incorporated. We find that tougher competition between the JV partners may actually increase channel profit under such a scheme. We …
Persistent link: https://www.econbiz.de/10009766671