We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...

How does exposure to Islamist terrorism change perceptions of the share of Muslims and immigrants? We conduct a large-scale survey that measures misperceptions towards minority groups in four European countries. Our results show that terror attacks in the past increased misperceptions of the...

Campaign expenditures are not effective in increasing candidates vote shares if voters do not respond to the advertisement when they believe that campaign expenditures are financed with tainted money. In this situation, limiting contributions may reduce the number of policy favors that...