advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third …-party advertising and tracking services associated with a large number of piracy websites and a corresponding set of legitimate "placebo … initiative and reduce their connections with piracy websites. We do not find reductions for other non-advertising services that …

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …