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Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger; Ehrlich, Gabriel; Ruzic, Dimitrije - 2017
This paper uses the 2015 Volkswagen emissions scandal as a natural experiment to provide causal evidence that group reputation externalities matter for firms. Our estimates show statistically and economically significant declines in the U.S. sales and stock returns of, as well as public...
Persistent link: https://www.econbiz.de/10011780469
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A model of strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2004
We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target their ads on different consumer segments, a unique...
Persistent link: https://www.econbiz.de/10011401331
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Pharmaceutical patents : incentives for R&D or marketing?
Brekke, Kurt R. (contributor); Straume, Odd Rune (contributor) - 2008
a larger share of the patent rent is spent on marketing, relative to R&D. -- Marketing ; Research & Development …
Persistent link: https://www.econbiz.de/10003771873
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Contest for attention in a quality-ladder model of endogenous growth
Grossmann, Volker - 2003
marketing expenditure. Although promotional activity is modelled as purely wasteful competition among firms for attention, it … are consistent with empirical evidence. First, if firms incur higher sunk costs for marketing, concentration and firm … become excessive, whereas being inefficiently low in the benchmark case without marketing. This has non-trivial consequences …
Persistent link: https://www.econbiz.de/10011509334
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A tale of two debt crises : a stochastic optimal control analysis
Stein, Jerome L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003641668
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Geography and insolation in 19th century US African-American and white statures
Carson, Scott A. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003641717
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Asset price shocks, real expenditures, and financial structure : a multi-country analysis
Chirinko, Robert S. (contributor); Haan, Leo de (contributor) - 2008
This paper examines the responses of private consumption, residential investment, and business investment in 11 EU countries, Japan, and the United States to shocks in housing and equity prices. The effects are assessed with a Structural Vector Auto Regressive (SVAR) model, and four key findings...
Persistent link: https://www.econbiz.de/10003730274
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Does laboratory trading mirror behavior in real world markets? : fair bargaining and competitive bidding on EBay
Bolton, Gary E. (contributor); Ockenfels, Axel (contributor) - 2008
Persistent link: https://www.econbiz.de/10003647263
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Why go to France or Germany, if you could as well go to the UK or the US? : selective features of immigration to four major OECD countries
Geis, Wido (contributor); Uebelmesser, Silke (contributor);  … - 2008
Building on a new data set which is combined from national micro-data bases, we highlight differences in the structure of migrants to four countries, viz. France, Germany, the UK and the US, which receive a substantial share of all immigrants to the OECD world. Looking at immigrants by source...
Persistent link: https://www.econbiz.de/10003771831