Blanchard, Emily; Chesnokova, Tatyana; Willmann, Gerald - 2013
This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and … diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an … trade variety for volume, firms face greater competition from the new pooled-products, and intermediaries capture much of …