We study optimal experimentation by a monopolistic platform in a two-sided market. The platform provider is uncertain … side of the market. If the externality that the other side exerts is sufficiently well known and weaker than the … optimal level. This interplay between learning and surplus extraction is crucial to the market outcome and its dynamics. …

market shares. We show that advertisement levels depend neither on the media price nor on the location of the media firm. An … asymmetric, market shares will be asymmetric as well, and the media firm with the larger market share charges the higher media …

in the market. In particular, we show that in some cases the news source provides information if and only if there is … competition in the media market, while in other cases competition between media firms reduces the amount of information that is …

the advertising market is relatively small, the newspapers might invest too little in journalism and be too differentiated …

This paper analyzes market segmentation in a two-sided market that consists of media consumers and advertisers. The … market segmentation with the new situation where consumers can purchase from abroad (allowing for passive sales). Clearly … harmed. We further show that the two-sidedness of the market may break down in the country that attracts foreign viewers …