D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously … multi-home. Differently from publishers, the ad network tracks consumers across websites, limiting wasteful repetition of … characterize the conditions such that outsourcing to the ad network expands the provision of ads compared to the case where …