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Optimal targeting in fundraising : a machine-learning approach

Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021

Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …

Persistent link: https://www.econbiz.de/10012508781

Relational warm glow and giving in social group

Scharf, Kimberley Ann; Smith, Sarah - 2014

between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of …

Persistent link: https://www.econbiz.de/10010375278

Relational altruism and giving in social groups

Scharf, Kimberly A.; Smith, Sarah - 2016

Much fundraising is done by individuals within existing social groups. Exploiting a unique dataset, we demonstrate (i …

Persistent link: https://www.econbiz.de/10011489355

Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2024

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …

Persistent link: https://www.econbiz.de/10014478191

Sequential versus simultaneous contributions to public goods : experimental evidence

Gaechter, Simon; Nosenzo, Daniele; Renner, Elke; … - 2009

We report an experiment comparing sequential and simultaneous contributions to a public good in a quasi-linear two-person setting (Varian, Journal of Public Economics, 1994). Our findings support the theoretical argument that sequential contributions result in lower overall provision than...

Persistent link: https://www.econbiz.de/10003824722

On the desirability of taxing charitable contributions

Blumkin, Tomer (contributor); Tsadḳah, Efrayim (contributor) - 2007

Persistent link: https://www.econbiz.de/10003463017

On time and money donations

Cappellari, Lorenzo (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003623930

Moral hazard and the composition of transfers : theory with an application to foreign aid

Amegashie, J. Atsu (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003497729

Donating time or money : are they substitutes or complements?

Hartmann, Bastian; Werding, Martin - 2012

Decisions to donate time or money for charitable purposes are typically seen as make-or-buy decisions, implying that there should be a clear distinction between individuals engaging in one of these two forms of giving and that this distinction should be somehow linked to opportunity costs. But...

Persistent link: https://www.econbiz.de/10009570044

Preferences for consistency

Falk, Armin; Zimmermann, Florian - 2011

This paper studies how a preference for consistency can affect economic decision-making. We propose a two-period model where people have a preference for consistency because consistent behavior allows them to signal personal and intellectual strength. We then present three experiments that study...

Persistent link: https://www.econbiz.de/10009240883