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How much influencer marketing is undisclosed? : evidence from Twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...
Persistent link: https://www.econbiz.de/10014422653
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Advertising competition in the free-to-air TV broadcasting industry
Ivaldi, Marc; Zhang, Jiekai - 2017
This paper empirically investigates the advertising competition in the French broadcast television industry within a … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also … implement a simple procedure to identify the conduct of firms on the market. We find that the nature of competition in the …
Persistent link: https://www.econbiz.de/10011646956
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Value creation by ad-funded platforms
Langus, Gregor; Lipatov, Vilen - 2022
, resulting in a loss of consumer welfare. We also argue that restricting the effort to increase data quality weakens competition …
Persistent link: https://www.econbiz.de/10012801504
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the …
Persistent link: https://www.econbiz.de/10014444933
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2015
We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...
Persistent link: https://www.econbiz.de/10011286486
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Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo; Nannicini, Tommaso - 2013
This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbentś campaign but to...
Persistent link: https://www.econbiz.de/10009766678
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Limited consumer attention in international trade
Egger, Hartmut; Falkinger, Josef - 2013
consumers' capacity to gather and process information is limited. Rather, it intensifies competition for scarce consumer …
Persistent link: https://www.econbiz.de/10009722394
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Persuasion and gender : experimental evidence from two political campaigns
Galasso, Vincenzo; Nannicini, Tommaso - 2016
This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field experiment during the (same gender) electoral race for...
Persistent link: https://www.econbiz.de/10011457950
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Persuading consumers with social attitudes
Bühler, Stefan; Halbheer, Daniel - 2011
This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers have heterogeneous social attitudes towards the consumption by others. Deriving product demand from primitives, we show that the demand-enhancing effect of persuasive...
Persistent link: https://www.econbiz.de/10009130236
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704