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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …
Persistent link: https://www.econbiz.de/10011305392
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy; Che, Yeon-Koo - 2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales. …
Persistent link: https://www.econbiz.de/10013342873
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The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition … for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or …
Persistent link: https://www.econbiz.de/10012515071
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Interoperability between ad-financed platforms with endogenous multi-homing
Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023
Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...
Persistent link: https://www.econbiz.de/10014247369
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
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Mergers in the digital economy
Gautier, Axel; Lamesch, Joe - 2020
Over the period 2015-2017, the five giant technologically leading firms, Google, Amazon, Facebook, Amazon and Microsoft (GAFAM) acquired 175 companies, from small start-ups to billion dollar deals. By investigating this intense M&A, this paper ambitions a better understanding of the Big Five's...
Persistent link: https://www.econbiz.de/10012154717
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the quality of their search algorithms. I study the impact of this heterogeneity in consumer surplus, seller profits and platform revenue. I show that the dominant platform will typically...
Persistent link: https://www.econbiz.de/10014444933
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Value creation by ad-funded platforms
Langus, Gregor; Lipatov, Vilen - 2022
We identify features of interactions on online platforms that make an ad-funded business model attractive for the platform, but also for consumers. We then show that ad-funded platforms heavily rely on data for their ability to create value for their users. Formally, we show that data...
Persistent link: https://www.econbiz.de/10012801504