Lahno, Amrei M.; Serra-Garcia, Marta - 2012 - This version: Dec 20, 2012, First version: July 13, 2012
This paper examines the effect of peers on individual risk taking. In the absence of informational motives, we … from conforming to the peer. We show experimentally that social utility generates substantial peer effects in risk taking …, compared to when lotteries are randomly assigned to them. -- peer effects ; decision making under risk ; social comparison …