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Taxation and global spillovers in the digital advertising market : theory and evidence from Facebook
Lassmann, Andrea; Liberini, Federica; Russo, Antonio; … - 2020
We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …
Persistent link: https://www.econbiz.de/10012174804
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Parents under stress : evaluating emergency childcare policies during the first Covid-19 lockdown in Germany
Schüller, Simone; Steinberg, Hannah S. - 2021
parenting behavior? Can emergency childcare policies during a pandemic mitigate increases in parental stress and negative …
Persistent link: https://www.econbiz.de/10012514517
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Partisan selective engagement : evidence from Facebook
Garz, Marcel; Sörensen, Jil; Stone, Daniel F. - 2019
This study investigates the effects of variation in "congeniality" of news on Facebook user engagement (likes, shares …, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were …
Persistent link: https://www.econbiz.de/10012138905
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How much influencer marketing is undisclosed? : evidence from Twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...
Persistent link: https://www.econbiz.de/10014422653
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Lock-in effects in online labor markets
Ciotti, Fabrizio; Hornuf, Lars; Stenzhorn, Eliza - 2021
This article reports on an investigation of the role of lock-in exploitation and the impact of reputation portability on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent users from transferring their ratings to other...
Persistent link: https://www.econbiz.de/10012652857
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2020
This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers' probability to duplicate mainstream...
Persistent link: https://www.econbiz.de/10012313777
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Drivers of digital attention : evidence from a social media experiment
Aridor, Guy - 2022
I study demand for social media services by conducting an experiment where I monitor how participants spend time on digital services and shut off access to Instagram or YouTube on their mobile phones. I characterize how participants substitute their time during and after the restrictions, which...
Persistent link: https://www.econbiz.de/10013482241
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Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy; Che, Yeon-Koo - 2024
of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook …. Although advertisers did appear to substitute away from Facebook for the Google ecosystem, those with higher baseline … dependence on Facebook experienced difficulty in customer acquisition, receiving 26.2% fewer orders from new customers. …
Persistent link: https://www.econbiz.de/10014468980
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Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field …
Persistent link: https://www.econbiz.de/10014478191
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024
We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...
Persistent link: https://www.econbiz.de/10014556691