Showing 1 - 10 of 1,243
ratings post-creation and propose that review updates can benefit consumers, businesses, and platforms. …This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the … ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary …
Persistent link: https://www.econbiz.de/10015134064
This article reports on an investigation of the role of lock-in exploitation and the impact of reputation portability on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent users from transferring their ratings to other...
Persistent link: https://www.econbiz.de/10012652857
We evaluate the quality of beliefs elicited from online respondents, comparing several characteristics of two widely used elicitation mechanisms (the Binarized Scoring Rule - BSR - and a stochastic variation of the Becker-deGroot-Marshak mechanism -BDM) against a flat fee baseline for a variety...
Persistent link: https://www.econbiz.de/10012415922
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase …
Persistent link: https://www.econbiz.de/10013342873
Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
We review the burgeoning literature on the economics of social media, which has become ubiquitous in the modern economy and fundamentally changed how people interact. We first define social media platforms and isolate the features that distinguish them from traditional media and other digital...
Persistent link: https://www.econbiz.de/10014469150
This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers' probability to duplicate mainstream...
Persistent link: https://www.econbiz.de/10012313777
We study the effects of taxation on the international online advertising market, using data on Facebook ad prices, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate tax rate in several countries. We show that, due to...
Persistent link: https://www.econbiz.de/10012174804
I study demand for social media services by conducting an experiment where I monitor how participants spend time on digital services and shut off access to Instagram or YouTube on their mobile phones. I characterize how participants substitute their time during and after the restrictions, which...
Persistent link: https://www.econbiz.de/10013482241