-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase …

We study peer influence in an online social network on a platform where consumers purchase music albums. They can … consumers' exploration of new music that exhibits unfamiliar attributes (e.g. artist, genre, or instrumentation). Our empirical … purchases consumers are exposed to. Second, conditional on the determinants of dyad formation, we investigate how within …