experience (i) greater loss aversion from paying taxes, and (ii) lower moral costs of evasion. We confirm the predictions of our … influence taxpayers decisions. Loss aversion, measured “directly” for the first time for each individual in an evasion … experiment, reduces evasion, as predicted by our theory. Loss aversion, risk aversion, and their interaction, are critical …

As predicted by loss aversion, numerous studies find that penalties elicit greater effort than bonuses, even when the … underlying payoffs are identical. However, loss aversion also predicts that workers will demand higher wages to accept penalty …, but do not significantly reverse it. Overall, loss aversion seems to play surprisingly little role in this setting. The …

versus loss frame) times two (monitored performance versus unmonitored performance) between-subjects design to examine …, the level of cheating is by far higher in the loss frame than in the gain frame. Furthermore, men are much more strongly …

of savings, precautionary savings, loss aversion, and risk. We provide the relevant theory, followed by empirical tests … based on subject-specific choices, and the measurement of subject-specific behavioral parameters such as loss aversion and … present bias. We predict, and show empirically, that loss aversion reduces savings, and that those who are more loss averse …