Showing 1 - 10 of 964
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de/10014632380
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
We analyze how a privacy regulation taking the form of a cap on information disclosure affects quality …. If the share of privacy-concerned users is sufficiently small, privacy regulation has a negative effect on innovation and … may harm users. However, if the share of privacy-concerned users is sufficiently large, privacy regulation has a positive …
Persistent link: https://www.econbiz.de/10014310059
This article analyzes how the General Data Protection Regulation (GDPR) has affected the privacy practices of FinTech …
Persistent link: https://www.econbiz.de/10012649756
We investigate the effect of an EU-wide consumer protection regulation on consumer trust as well as consumer behavior … levels before the introduction of the regulation. This rich data set allows us to apply a difference-in-difference estimator …
Persistent link: https://www.econbiz.de/10012157233
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously multi-home. Differently from publishers, the ad network...
Persistent link: https://www.econbiz.de/10011723426
We empirically assess the impact of the EU roaming regulation on mobile operators' average revenues per user (ARPU) and …-level data we find that the regulation decreased mobile operator's revenues per user, while it had no impact on tariffs during … the latest phase of the regulation. …
Persistent link: https://www.econbiz.de/10012602181
regulation on the probability of a crisis. We test this relationship by applying a Probit model of a non-linear specification to …: it rises as regulation stringency moves from low to medium levels and falls from medium to high levels. Countries located …
Persistent link: https://www.econbiz.de/10012030889
This paper presents a method for estimating treatment effects of regulations when treated and control firms compete on the output market. We develop a GMM estimator that recovers reduced-form parameters consistent with a model of differentiated product markets with multi-plant firms, and use...
Persistent link: https://www.econbiz.de/10014282440
) transparency or if consumers’ privacy preference differs across countries. Unilateral data regulation by each country addresses the …
Persistent link: https://www.econbiz.de/10012238474