kinds of decisions. Narratives play a role in understanding the environment; focusing attention; predicting events …

, however, is not uniform but depends on context. When the environment allows subjects to not focus attention on (negative …

. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then …, respondents choose between cash or vouchers for the brands advertised. Attention to ads is a predictor both of willingness …-to-pay for brands, and brand recall. The main predictors of attention include the type of news and the match between individual …

Attention utility is the hedonic pleasure or pain derived purely from paying attention to information. Using data on … brokerage account logins by individual investors, we show that individuals devote disproportionate attention to already …-known positive information about the performance of individual stocks within their portfolios. This aversion to paying attention to …

Attention is a pivotal resource in the modern economy and plays an increasingly prominent role in economic analysis. We … summarize research on attention from both psychology and economics, placing a particular emphasis on its capacity to explain …, including attention-based utility, the recent proliferation of attentional externalities introduced by digital technology, the …

Attention to the economy plays a key role in canonical macro models, yet its empirical properties are not well … understood. We collect novel measures of attention to the economy based on open-ended survey questions. Our measures are included … attention to different aspects of the economy. Attention to the macroeconomy is characterized by large and persistent cross …